AEG - Taste of London Social Media Activation

Problem:
Last summer, AEG asked us to attend Taste of London and attain as much information and reaction as possible from attendee’s after their time in the AEG experience theatres as they weren't getting the cut through they deserved.

Solution:
We brought our camera crew along, interviewing around 50 groups of people over 4 days to create a number of 30 second activation videos that were posted on AEG’s social channels driving brand awareness of AEG product and the event itself.